Everyone likes to look their best wherever they may be. They want their outfit to look good, their hair to look good, their skin to look good, among many things. While clothes can easily be bought, good skincare requires the touch of a professional. As a salon owner, your job is to convince the right people to use your services.
Marketing is essential for every business as it promotes the establishment to new customers while reminding existing customers of your store. Your salon is no exception to this rule. Here are a couple of strategies you can use to promote your store and gain foot traffic.
Make A Website
In the modern age, it is necessary for every business to have a website if they want to grow and expand. It doesn’t cost much to set up a website or have someone set it up for you, but the benefits are immense. The website is like your online business card and establishes your business as a legitimate one. In that regard, consider making a website for your salon.
You’ll need to put information about your establishment there, the kind of services being offered, how people can avail them, operation timings, pricings, contact, location, your salon’s values and any special deals. Additionally, you can give them the facility to book appointments online. This convenience will give people all the information they need and the fact they can make appointments from anywhere and anytime. This in turn, will compel your clients to increase foot traffic to your salon.
Social Media Promotion
Social media is a business’ best friend as it helps them get reach and tons of exposure for next to nothing. For your salon, you will also be creating social media pages where you can advertise your business. Facebook and Instagram will work best here but YouTube can also be a good choice. You will be sharing posts promoting your salon and the services being offered there. Pedicures, manicures, haircuts, hair styling, skin treatments, etc are some of the things you can promote in your posts.
These posts are free to share but you can also explore paid options for greater reach and visibility. Paid ads also allow you to add a direct call to action, which can be the phone number to call to book appointments. They cost only a few dollars but their benefits are immense.
To create these posts, whether free or paid, you can use PosterMyWall’s salon templates. These are professionally made templates that only take a few minutes to modify. The best part is that you won’t need to hire a dedicated graphics designer to make your posts. You can do so yourself, even if you’re a complete novice.
Demo Videos
An excellent way to promote your salon is to share demo videos of some of the services you offer. If you’re a hair salon, then you can share videos of your stylists working their magic, if you’re a general type of salon then you can share videos of skin treatments, manicures, or pedicures. The goal is to entice your target audience and compel them to visit your salon to get these treatments.
This salon shared a demo video on their Instagram page of a hair treatment being given to their client. They show their stylists working their magic on a client from start to finish and the amount of care they put into it. It entices the target audience to get these treatments done in order to look their best. This is something you can easily do as well.
Put Up Posters And Flyers
Even in the digital age, posters and flyers are still very effective marketing collateral. For your salon, you will put them up at your salon on location, on different notice boards, and other public locations where it is allowed to do so.
It’s best to advertise some unique deal or the like to further compel the target audience to visit your salon. You can also put them up in your salon window so people can identify it easier and work alongside signage and banners.
Final Remarks
When it comes to promoting your salon to increase foot traffic, there will always be tons of strategies you can use. Anything that can compel the target audience to visit can work here. However, in the article above, we have shared some of the best tried and tested strategies that are guaranteed to deliver results. The key lies in consistency and if you follow these strategies consistently, you will notice a change in foot traffic at your salon.
