Social media platform Twitter has hit a milestone of 150 million daily active users (DAUs) as of September 2021, according to recent reports by the company. This marks an increase from the 139 million DAUs reported in the second quarter of the year.
Twitter’s steady growth can be attributed to a number of factors, including the ongoing pandemic, which has forced people to rely more heavily on digital communication channels for news, information, and social interaction. Additionally,twitter 150m septemberbartzreuters
has made a number of recent updates to its platform, including the introduction of new features like Spaces, which allows users to host live audio conversations.
Twitter’s CEO, Jack Dorsey, has also been actively promoting the platform’s use as a tool for civic engagement and social activism, particularly in the wake of the Black Lives Matter protests and other movements that have taken place over the past year.
However, despite this growth, Twitter still lags behind other social media giants like Facebook and Instagram in terms of overall user numbers. For comparison, Facebook reported 2.91 billion monthly active users (MAUs) as of June 2021, while Instagram reported 1.2 billion MAUs as of January 2021.
Twitter’s Future Plans
To continue its growth trajectory, Twitter has announced plans to invest heavily in new features and products aimed at driving user engagement and expanding its user base. This includes the recent acquisition of news app Scroll, which will be integrated into Twitter’s subscription service, as well as the ongoing development of features like Super Follows and Communities.
Super Follows will allow users to monetize their content by offering exclusive access to tweets, while Communities will allow users to create and join groups based around shared interests and topics. Both features are designed to foster deeper connections and engagement among Twitter users.
In addition, also been investing in its advertising capabilities, launching new ad formats and targeting options aimed at making it easier for businesses to reach their target audiences on the platform.
Implications for Businesses and Marketers
The growth of Twitter presents a number of opportunities for businesses and marketers looking to reach new audiences and engage with customers on social media. With 150 million DAUs, the platform represents a large and highly engaged user base that can be targeted with a variety of ad formats, from promoted tweets to sponsored content.
However, businesses and marketers should also be aware of the unique challenges of marketing on Twitter, including the platform’s fast-paced and often volatile nature, which can make it difficult to stay on top of trends and maintain a consistent brand voice.
To succeed on Twitter, businesses and marketers should focus on creating engaging content that resonates with their target audience, as well as leveraging the platform’s real-time nature to stay ahead of the curve and respond quickly to emerging trends and topics.
In conclusion, Twitter’s recent growth to 150 million DAUs is a positive sign for the platform’s future, and presents a range of opportunities for businesses and marketers looking to reach new audiences and engage with customers on social media. With continued investment in new features and advertising capabilities, Twitter is well positioned to continue its growth trajectory in the years to come.